Vegatee - NFC champions Tampa Bay Buccaneers super Bowl LV shirt

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In the NFC champions Tampa Bay Buccaneers super Bowl LV shirt in addition I really love this hyper-saturated beauty landscape, Siadat wanted to make sure she wasn’t adding more dangerous chemicals to the mix. “I was not aware until I became pregnant how toxic pretty much everything I owned was—I went to the lab with a list of ingredients that I’d researched online myself,” she remembers of her “no list” of endocrine and hormone disruptors. “I said, ‘This is what I can’t have in a TooD beauty product.’” She laid out color palettes, explained a texture that she wanted for the hero formula, and asked them to go and build it. That was August of 2019, and now, she’s tight (like “weekly phone calls” tight) with the same Long Island team who formulated the color creams, along with a lab in Tennessee that creates TooD’s Turn It On Soap Brows, and an Atlanta company for the brand’s reusable silicone Magic Swab. “Every product is made in the USA and I’m very proud of that,” says Siadat.

Even with the NFC champions Tampa Bay Buccaneers super Bowl LV shirt in addition I really love this line in production, she’s researching what’s next. “I think it’s important to not rest and pat yourself on the back,” she says of a responsibility to continuously research better, safer ingredient swaps. “As technologies advance, we always have to be going back to the lab.” For now, since the term clean is a “Wild West” for brands, Siadat has again used industry research to her advantage. “We are working within the Sephora, Ulta, Credo, and Goop clean standards as a baseline on our formulations,” she says, adding that the company is globally compliant within regulations for Canada, the U.K., the E.U., and the Middle East. It all plays into her promise of creating an intergenerational product, one that won’t worry her if her daughters smear it on their lips (and accidentally eat some of it), or her mother wears it on her eyelids. The Brow Color Creams gain buildable metallic payoff from ethically sourced mica powder, raising a good question: If a tiny brand can figure out how to avoid the mineral’s cycle of child labor and unfair wages, why shouldn’t Big Beauty?

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